JPMorgan Chase
CRM Research LLM Mobile Platform Salt Design System Creative Technology
UBS
Portfolio & Analytics
HSBC
Digital Transformation contact@elwira.design

JP Morgan Chase
tooling - delivering $8.1M annual ROI

JPMorgan Chase is the largest bank in the United States and one of the world's largest financial institutions, with $3.9 trillion in assets and operations in over 100 countries.

Business Results

$8.1M
Executive-approved ROI: design, engineering & product, consolidated into a single business case
~100%
Salt DS Data Grid & Blotter adopted across Markets applications — JPMC's highest-frequency trading interfaces
86%
Salt DS adoption across all lines of business, up from 34% at project start

Design system at scale
from plugin to firm-wide standard

I led the strategy for a suite of AI-driven and No-Code tools, including LLM Mobile, site builders, and theme engines, to make design system adoption the path of least resistance. By automating repetition and promoting brand agnostic patterns via tokens and variables, I accelerated time-to-market and delivered measurable ROI across the bank’s ecosystem.

Salt Theme Tester · Figma Plugin
1 / 2

My Role

AI & Tooling Roadmap
Owning the end-to-end strategy for LLM integration, Figma plugins, and internal web apps, ensuring they meet enterprise security and scalability standards.
System Architecture
Overseeing the shift to a brand-agnostic infrastructure, managing the implementation of design tokens and variables within the Salt Design System.
Training & Adoption
Led training sessions, demos and adoption campaigns across 8 Lines of Business, with OKRs tracked to exec level
Governance & OKRs
Managing the lifecycle of internal tools, from defining $8.1M ROI business cases to tracking adoption metrics at the executive level.
Strategic Artefact · App Builder

Systemised at the canvas
composable Salt DS app builder

Salt DS · Component Builder
JPM Brand · Light v2.4.1
S
Salt Components
247 components
Search components...
DATA & DISPLAY
Data Grid
Blotter · Table
drag
Card
Summary · Metric
Nav Shell
Layout · Frame
INPUTS
Form Input
Text · Select
Button
Primary · Ghost
Canvas Markets Dashboard
75% Preview
J
JPMorgan Markets Risk Reports
Sign In
$8.1M
Annual ROI
86%
DS Adoption
75%
CSAT Score
Equity Blotter - Live Positions
Filters
+ New order
TICKERSIDEPRICEP&LTREND
AAPL US Buy 189.24 +4,218
TSLA US Sell 243.10 −620
NVDA US Buy 892.40 +6,340
JPM US Buy 212.55 +890
Data Grid
theme/jpm-brand/light
density: medium · 32px
radius: md
Properties
Theme
JPM Brand
Legacy
Mode
Light
Dark
Density
High
Med
Low
Touch
Corner Radius
0
S
M
L
Components used
Data Grid Navigation Card Badge Button
Salt DS · Component Library Figma Plugin Drag & Drop Builder Token Export Light-mode app builder: component palette, live canvas, token inspection and one-click React export

My Approach

Democratize Creation
Empowering non-technical staff with No-Code Site & App Builders to create professional, on-brand interfaces without manual intervention.
Accelerate & Automate
Eliminating manual design-to-code repetition through Chart & Theme builders, allowing teams to focus on high-value strategic problems.
Promote Scalability
Ensuring 100% design system alignment across 8 Lines of Business by making reusable, themable patterns the easiest path for product teams.
Brand-Agnostic Tokenization
Built Figma systems using variables, enabling single-source generation of JPM Brand, legacy UITK, and future brands via token swap
Back to Home CRM Platform

Portfolio representations only. All visuals shown are original artistic reconstructions created solely for this portfolio. They are not reproductions of, nor derived from, any proprietary designs, confidential client materials, or intellectual property belonging to current or former employers. Work is presented to illustrate design process, methodology, and professional expertise in accordance with applicable confidentiality obligations.