JPMorgan Chase
Salt Design System Tooling
UBS
Portfolio & Analytics
HSBC
Digital Transformation contact@elwira.design
JPMorgan Chase

Tooling
LLM Suite, CRM & Creative Technology

JPMorgan Chase is the largest bank in the United States and one of the world's largest financial institutions, with $3.9 trillion in assets and operations in over 100 countries. As UX Strategy Lead within the Creative Technology team, I directed product and design strategy across three connected initiatives — the firmwide generative AI platform (LLM Suite), a CEO-sponsored CRM research platform, and the Creative Technology tooling that scaled design across the firm — each drawing on the same design system and cross-functional operating model.

01LLM Suite
JPMorgan Chase

LLM Suite Mobile
for bankers on the move

JPMorgan Chase is the largest bank in the United States and one of the world's largest financial institutions, with $3.9 trillion in assets and operations in over 100 countries.

Business Results

2024
Enterprise-wide rollout delivering AI-assisted productivity on mobile devices
#1
American Banker's Innovation of the Year 2025, Grand Prize
2
Phone and tablet form factors, designed within a unified design system
MVP+
Roadmap spanning multiple MVP phases from concept to production release

My Role

I led UX strategy to expand the desktop AI platform into a mobile and tablet experience for bankers on the go. Based on discovery and user interviews, I designed a secure mobile interface for Managing Directors and VPs to handle sensitive client data outside the office — focused on mission-critical tasks: summarising meetings, querying live data during client sessions, and managing high-stakes communications with full enterprise security.

UX Strategy
Directed mobile UX strategy for the LLM project, defining roadmap spanning MVP phases
Research & Analysis
Conducted user interviews and competitive analysis to synthesize insights into design principles
Product Strategy
Guided product strategy and design delivery aligning business objectives with user outcomes
Stakeholder Alignment
Collaborated with stakeholders in workshops to align business goals with user-centered design

AI conversations
for each form factor

9:41
‹

LLM Assistant

Enterprise • Secure

AI
Hi! I'm your AI assistant. How can I help you today?
Summarize the Q3 earnings call for Financial Sponsors
AI
Market analysis
Client research
Deal comps
Ask me anything...
LLM Assistant - Enterprise
Conversations
Q3 Financial Sponsors
Summarize the Q3 earnings...
Market Analysis
What are the key trends...
Client Research
Find recent deals in...
Q3 Financial Sponsors Analysis
AI
Hi! I'm your AI assistant. I can help you analyze data, research clients, and prepare for meetings. What would you like to explore?
EA
Summarize the Q3 earnings call for Financial Sponsors division
AI
I'll analyze the Q3 earnings call for Financial Sponsors. Here are the key highlights: • Revenue up 12% YoY driven by increased M&A activity • Strong performance in leveraged finance • New client acquisitions in mid-market segment Would you like me to dive deeper into any specific area?
Ask a follow-up question...
↑ Tablet view shown above
Interactive on larger screens
Design System Contribution
New conversation UI components were contributed back to the Salt Design System, becoming reusable across all future AI surfaces at the firm. This work established firm-wide standards for enterprise AI on mobile, extending the project's value beyond the LLM platform itself.
02CRM
JPMorgan Chase

CEO Sponsored
Firmwide CRM Platform

JPMorgan Chase is the largest bank in the United States and one of the world's largest financial institutions, with $3.9 trillion in assets and operations in over 100 countries.

My Role

Synthesis
Translated complex qualitative data from 40+ MD-level interviews into actionable, progressive-disclosure artifacts directly used by executive stakeholders.
Cross-team Work
Partnered across six Lines of Business with PhD researchers, product leads, and Managing Directors to ensure strategic alignment at the highest level.
Research Artefacts
Created interactive research maps and stakeholder hierarchy models to make massive datasets tractable for senior sponsors.
Exec Translation
Prepared high-stakes readouts for a CEO-priority initiative overseen by Jamie Dimon’s office, designed to deliver immediate clarity to C-suite sponsors.

Business Results

30+
Stakeholder sessions: Managing Directors and VPs across all Lines of Business. Conducted by PhD researchers; I co-attended, took notes, and synthesised
All
Lines of Business in scope: CCB, CIB, AWM, Markets, Technology, and Corporate. Every division of the firm represented in the discovery
#1
CEO-priority, one of the firm's highest-priority strategic programmes, with direct oversight from the office of Jamie Dimon, CEO of JPMorgan Chase

Tens of interviews.
One live map.

Designed and built a live tracking system that made 42 simultaneous MD-level relationships tractable for the wider research team and senior sponsors. Filterable by LOB, interview status, and client, updated in real-time throughout the twelve-week discovery phase. Filter to explore.

jpmc-discovery.internal · Stakeholder Hierarchy Map · Live
Interactive
JPMorgan Chase & Co
Firmwide CRM · Discovery
0
in scope
People mapped
0
interviewed
Sessions completed
0
pending
In pipeline
CCB Consumer CIB Investment AWM Wealth Mgmt Markets Securities Tech Technology Corp Corporate 32 in scope 22 interviewed 10 scheduled
OVER 30 INTERVIEWS · 6 LOBS · INTERACTIVE ON DESKTOP
Filter by LOB, client & status
03Creative Technology
JPMorgan Chase

Creative Technology
delivering $8.1M annual ROI

JPMorgan Chase is the largest bank in the United States and one of the world's largest financial institutions, with $3.9 trillion in assets and operations in over 100 countries.

Business Results

$8.1M
Executive-approved ROI: design, engineering & product, consolidated into a single business case
~100%
Salt DS Data Grid & Blotter adopted across Markets applications — JPMC's highest-frequency trading interfaces
86%
Salt DS adoption across all lines of business, up from 34% at project start
01Artefact · Figma Plugin

Salt Theme Tester
Variable Explorer

A Figma plugin that allowed designers to select any of their design mockups and interactively toggle Salt Design System variables — switching between JPM Brand and Legacy themes, density systems, typography stacks, colour modes, elevation levels, and corner radius tokens — all in a guided, wizard-like experience directly inside Figma.

The preview updated live, removing the need to manually apply token sets. Designers could validate component behaviour across all variable states before handoff, dramatically reducing the error rate at the design-to-development boundary.

Figma Plugin
▶ Run
✦
Salt Theme Tester
v2.4.1 · JPMC Internal
Test your designs across Salt DS variables — theme, density, typography and more.
✓
Template
2
Variables
3
Review
Select a design mockup
✓
Data Blotter
✓
Form / Input
✓
Dashboard
✓
Nav Shell
🎨 Theme
▾
Brand
Mode
⊞ Density
▾
Row height
Aa Typography
▾
Font stack
◻ Elevation
▾
Shadow
◎ Corner Radius
▾
Radius
● Accent Colour
▾
Token
Current configuration
Tokens will be applied to selected frame on canvas
Export config as
Figma tokens JSON CSS variables Share link
Preview JPM Brand · Light Medium Density Amplitude
75%
Token: theme/jpm-brand
density: medium · 34px rows
typography: amplitude
radius: medium · 12px
Figma Plugin · Salt Theme Tester · Interactive variable explorer — wizard UI (left panel) with live preview canvas (right)

My Role

AI & Tooling Roadmap
Owning the end-to-end strategy for LLM integration, Figma plugins, and internal web apps, ensuring they meet enterprise security and scalability standards.
System Architecture
Overseeing the shift to a brand-agnostic infrastructure, managing the implementation of design tokens and variables within the Salt Design System.
Training & Adoption
Led training sessions, demos and adoption campaigns across 8 Lines of Business, with OKRs tracked to exec level
Governance & OKRs
Managing the lifecycle of internal tools, from defining $8.1M ROI business cases to tracking adoption metrics at the executive level.

My Approach

Democratize Creation
Empowering non-technical staff with No-Code Site & App Builders to create professional, on-brand interfaces without manual intervention.
Accelerate & Automate
Eliminating manual design-to-code repetition through Chart & Theme builders, allowing teams to focus on high-value strategic problems.
Promote Scalability
Ensuring 100% design system alignment across 8 Lines of Business by making reusable, themable patterns the easiest path for product teams.
Brand-Agnostic Tokenization
Built Figma systems using variables, enabling single-source generation of JPM Brand, legacy UITK, and future brands via token swap
Home Salt Design System →

Portfolio representations only. All visuals shown are original artistic reconstructions created solely for this portfolio. They are not reproductions of, nor derived from, any proprietary designs, confidential client materials, or intellectual property belonging to current or former employers. Work is presented to illustrate design process, methodology, and professional expertise in accordance with applicable confidentiality obligations.